We Like Snacking

HEALTHIER CHOICE was founded in 2016 and is an innovative company in a fast-growing industry. We guided by our slogan: WE LIKE SNACKING.
The company started with the basic concept to focused on the production of products that meet the needs of modern and active consumers.
It is a fact! Humanity is rapidly moving into the era of “snackification”.

The company

The modern lifestyle and long hours away from home lead many people to replace many of their daily meals with snacks. Healthier Choice is developing a new generation of innovative, unique and functional snacks under brand MOOVEAT (eat on the go). The brand is aimed at Millennials and Generation Z around the world, who are looking for products that match their healthy and modern lifestyle.
Main benefits of our products are: high in protein, no added sugar, gluten free, guilt free snacks. Making a choice to live healthy and follow a good diet is not easy on daily basis. It is hard to keep track of calories, ingredients, allergens and more often than not one makes the assumption that when snack is healthy it is not tasty. This defines our mission – to make healthy and balanced eating easy and most importantly very tasty.

Our Team

Our people are the heart of our company and the power that leads us to success. With team spirit and determination we create value and develop our company responsibly and sustainably!

Our team works together,
wins together !

Our people come into contact with our customers and the everyday society thus bringing a smile to the faces of these people who enjoy our products.

Our customers

A true partnership is a two-way street, based on a foundation of mutual trust and respect for one another’s expertise. Every day, since 2016, we’ve been devoting our hearts and minds to our clients, achieving great successes and building lasting relationships, with that same partnership approach and dedication at the core of every engagement.
Since our earliest days brand MOOVEAT products is located in more than 4000 locations of Greece and Cyprus. Consumers find our products in the traditional market (kiosks – mini markets), in modern market (SM, HM), in take away coffee stores, in gyms, in organic stores, in pharmacies, in e-shops, while providing direct our products and services to Greek security forces (army, navy, and police).

Private label

Healthier Choice, constantly conquering new areas of development, provides the possibility of producing Private Label products.

Your snack bar σας is unique!

Whatever you’re looking for, from a simple bar snack, to a snack-style, and from a sports energy or recovery snack to a meal replacement snack, we have the expertise to develop unique recipes and produce a private label, specially designed end product to meet the needs of your customers.

It is important to understand your goals and needs.
We will work with you in research and developing to create the best possible recipe just for you.
Our goal is to help you discover new ideas and provide you with your snack bar you need in the best possible way.
Healthier Choice has an R&D department that researches and implements your snack bar, from concept to finished product, ready for sale (including advice on packaging and legislation). The quality and safety of the products we produce is our top priority. We pay attention to every single ingredient and strict supplier selection processes.

We are your trusted partner.
We build long-term relationships with our customers and work to support them however, whenever and wherever
they need it.